Music and Social Change


By Cheryl Mahoney

Just recently I wrote about how we all use the internet.  Well, I’m betting we all listen to music pretty often too (sometimes through the internet!)  But how often do you think about music and social change together?  Just as One Web Day thinks about the internet and social change, eTown thinks about music and social change.

eTown is an exciting community sharing music and ideas.  They combine a passion for music with a passion for social change.  Their mission is “to educate, entertain and inspire a diverse audience, through music and conversation, to create a socially responsible and environmentally sustainable world.”  Their weekly radio program is broadcast on more than 270 stations nationwide, and is available on the internet as well. 

I love the idea of creating a community around a common interest, like music.  People are very capable of getting very passionate about favorite bands, musicians and singers.  (I’m no exception.  You should hear me wax on about Michael Crawford some time–he’s amazing!)  But what I really love about eTown is that they don’t stop at the music–they make the community about something even bigger, not only about music but about creating change.

One way eTown celebrates social change is through their monthly E-Chievement Awards.  I am very proud to be able to say that UniversalGiving was chosen for this month’s E-Chievement Award!  This award celebrates people who are making a positive impact in their communities and beyond.  eTown also interviewed our founder and CEO, Pamela Hawley.  Her interview on eTown will be airing between August 26th and September 1st (dependent on schedules for local stations).  Visit eTown’s site to find out how to listen to the program, or if you just can’t wait, they already have Pamela’s interview up online.

So who’s your favorite musician?  And what’s your favorite cause?  Maybe there’s a way to combine the two.  Or visit UniversalGiving for great opportunities to spread social change with music.


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