We’ve all heard the saying: “Actions speak louder than words,” but in the case of today’s corporate world, it is popularly becoming: “Actions speak louder than money.” At the forefront of that change, you will find three words: Corporate Social Responsibility (CSR).
A recent study, conducted by Cone Communications/Ebiquity on Global CSR, showed that 9 out of 10 consumers expect companies to operate having current social and environmental issues in mind, diverting from a purely profit-oriented performance. Nonetheless, it should be clear that none of these aspects have to be sacrificed for the other—especially not in regards to questioning authenticity. To cultivate successful and harmonious endeavors towards CSR, it is wise to be guided by the United Nations Global Compact (UNGC).
The UNGC created ten principles to steer companies towards practicing core values related to issues such as human rights, labor standards, the environment, and anti-corruption. Utilizing the ten principles creates a positive impact and outcome for both business and society. Businesses have the ability to become a substantial influence on society, and they can do so by promoting actions that support global goals that in turn help shape the movement towards universal corporate responsibility. These days, a company’s values matter more than the product they sell.
Thus begins our journey into the UNGC principles and how they affect organizations we encounter every day. Check back in the upcoming weeks to delve deeper into CSR endeavors through a United Nation’s lens!