3 Actions to Find Your Cause and Make a Difference

By Blaine McGaffigan of YourCause

You’re walking down the street; window shopping and eyeing restaurant menus, when a person with a clipboard asks you:

“Would you like to give money to help starving children?”

What do you do?

  • give them money
  • politely say, “no, thank you”
  • ignore this person

Being charitable is an honorable act, but we can’t give money to every person who asks.

In finding your way through this dilemma it helps to first pinpoint what your cause is, and then align your philanthropic giving and volunteering with that cause. If your cause happens to be helping to feed the hungry, then that person with a clipboard might just be the perfect answer.

This article will guide you to:

  1. Find your cause through IMPACT 2030
  2. Share your cause with others
  3. Give you an action item to help your cause today

Step One: Align Yourself with a Global Goal

In 2015, the United Nations (UN) convened to create a list of world goals to accomplish by the year 2030. This effort, called IMPACT2030, is made up of 17 Global Goals and their corresponding targets. The list is comprehensive; your cause will be on this list.

The first task is to decide which goal you truly care about. All 17 Global Goals are positive strides for this world, but we each have unique experiences and skills that will align us with one. Visit the UN’s Global Goal website, and choose a goal that fits you. This is your cause.

Step Two: Share Your Cause with Others

In June 2016, every employee at my company, YourCause, took a photo holding their Global Goal, and posted it online. In each subsequent week, an employee has shared a story about why they chose their goal in blog series called: “Champions of the Global Goals.” Since then, there has been a transformation at our company. These personal causes and stories have allowed our employees to connect and understand each other better.

YourCause provides the software that enables companies with thousands of employees across the world to give charitable donations and volunteer time. I knew the causes of the thousands of people in our system, but I never knew what the employees who sit next to me cared about, until now.

Share your Global Goal on your Social Media profiles by taking a photo holding the goal, or writing the number on your hand. Tell a story about why you picked this goal to make it personal, and encourage others to do the same.

Step Three: Take Action with This One Simple Method

Now that you know what your cause is, it’s time to take action. Here is an easy (and free) way to begin helping your cause: Amazon Smile.

In case you didn’t know, Amazon donates 0.5% of the purchase price of your Amazon orders to a charity when you use the URL: Smile.Amazon.com.

Go to Amazon Smile, signup by choosing a nonprofit that supports your cause, and use that link every time you do your online shopping (it only works when you use that URL). Your small contribution is a part of a larger goal that, with your help, will be accomplished by 2030.

And don’t stop there. Now that you have a cause, you can direct many aspects of your life to make that goal a reality. And next time a person with a clipboard asks you to donate, you can make a decision based on your personal cause.

Blaine McGaffigan is a Content Marketing Specialist who brings over 4 years of digital marketing experience to YourCause. He takes an analytic approach to solving problems, yet strives for creativity in all projects. He believes a unique and sincere voice is critical for engagement. In his free time, you can find him kayaking the river, taking photographs, and reading comics.

YourCause, LLC is a Dallas, TX based Software as a Service (“SaaS”) provider of the CSRconnect Employee Engagement Platform (“CSRconnect”) and the Orange Leap Donor Management Platform, two fully hosted and managed solutions for employees and non-profits to more effectively deploy and manage their philanthropic, volunteering, sustainability, employee engagement, and overall donor relations programs.



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