The Power of Video

By Steven Chang The power of video to successfully promote causes, companies, organizations, people, and yes, even cats, on the Internet is hardly a secret. We can see the power of video almost immediately (how many views/hits did you get?), and we can also see the power of video in our everyday lives (when was the last time you asked a question beginning with, “have you seen that one video…?”). But how do videos become popular? Two videos that use the same outreach methods – email, social media, word of mouth, live presentation – may not necessarily have the same impact. And…

UniversalGiving at the Commonwealth Club – Video Highlights!

by Steven Chang On August 11, 2011, founder & CEO Pamela Hawley led a panel of Fortune 500 Corporate Social Responsibility executives in discussing the innovations and practical lessons learned from launching CSR programs all over the world. We’ve taken the highlights from this exciting event and created shorter videos for your learning and enjoyment! Pamela Hawley on NGO Vetting Here’s what founder & CEO Pamela Hawley had to say about NGO vetting through UniversalGiving™, which has even helped Fortune 500 companies ensure the success of global CSR programs. Secrets to Success: Go Become Famous! Mark Edmunds of Deloitte LLP gave an…