Top Four Things CSR Professionals Should Communicate in the New Year

By Cassandra Bennett, YourCause Marketing Communication Manager If you are a corporate social responsibility (CSR) professional you already know that the support CSR programs receive across all companies is NOT equal. Some CSR programs are a vital thread in the cultural fabric of the company while other programs are starving for the attention and validation of the social impact they are helping make. Regardless of the position one fact remains universally the same, at the beginning of the year CSR programs should communicate four things: the mission, program performance, social impact, and the new years goals. Now I know this … Continue reading Top Four Things CSR Professionals Should Communicate in the New Year

Actions Speak Louder than Money Pt. 2

In keeping up with exploring how the United Nations Global Compact directly affects corporate social responsibility in familiar organizations around the world, we will begin with the first section of the Ten Principles: human rights. Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and Principle 2: make sure that they are not complicit in human rights abuses. The two principles under this section highlight support and enforcement of internationally proclaimed human rights while avoiding involvement in violations. Fundamental to corporate social responsibility, it is important for human rights to be included in these principles … Continue reading Actions Speak Louder than Money Pt. 2

How a Day of Volunteering Changed the Way I Travel

By Kerry Rodgers, Co-Founder and Executive Director of Give a Day Global While traveling in South Africa 6 years ago, I volunteered for one day at a wonderful non-profit in a township outside of Cape Town. It serendipitous – one of my traveling companions had a personal connection and invited us to join him for the afternoon. The experience was transformational – I walked away deeply inspired about the work of community-based nonprofits. Although we were only there for a couple hours, I became an ongoing supporter of the organization. It occurred to me that this one day was a … Continue reading How a Day of Volunteering Changed the Way I Travel

Actions speak louder than money

We’ve all heard the saying: “Actions speak louder than words,” but in the case of today’s corporate world, it is popularly becoming: “Actions speak louder than money.” At the forefront of that change, you will find three words: Corporate Social Responsibility (CSR). A recent study, conducted by Cone Communications/Ebiquity on Global CSR, showed that 9 out of 10 consumers expect companies to operate having current social and environmental issues in mind, diverting from a purely profit-oriented performance. Nonetheless, it should be clear that none of these aspects have to be sacrificed for the other—especially not in regards to questioning authenticity. … Continue reading Actions speak louder than money

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Why I Am Involved by Mario Flores Ruiz

Thinking of an explanation for my passion for social change leads me to inevitably think about my family. My father has a passion for politics. Every time I talk to him about the political situation of Peru, my home country, it always leads to a discussion about the factors that impede the integral development of our people, as well as the opportunities that we can use as a country. We always end up with more questions than answers and after every conversation; I can feel my father’s hope for young people to make a change, especially his children, to who he always repeats that the maximum inheritance that he can leave to us as a parent is not money but our education.

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